1937 United Israel Appeal Poster
by Leslie Hossack
After 2450 Years, Jews Once Again Returned to Their Homeland
1937 United Israel Appeal Poster by Nahum Gutman, Tel Aviv 2011
photograph © Leslie Hossack
This 1937 United Israel Appeal poster, designed by Nahum Gutman, is titled: After 2450 Years – Jews Once Again Left the Captivity of the Diaspora and Returned to Their Homeland.
It is part of my series of photographs featuring posters displayed at Ben Gurion International Airport, in the exhibition: 90 Years of Vision, Keren Hayesod Posters, 1920 – 2010. Curated by David Tartakover, the colourful collection of over 30 vintage posters provides a fascinating glimpse into Israel’s history, from the time of the British Mandate in Palestine to the present.
Since 1920, Keren Hayesod (the United Israel Appeal, Foundation Fund) has been involved in Israel’s growth. It was founded in London as the fundraising arm of the Zionist movement, and in 1926 the headquarters was moved to Jerusalem.
Initially, Keren Hayesod financed activities relating to immigration and absorption, settlement, defense, development of water resources and public works. It also aided major enterprises such as the Palestine Electric Company and the Palestine Potash Company at the Dead Sea. When Israel gained its independence in 1948, many functions handled by Keren Hayesod were transferred to the Jewish Agency, and Keren Hayesod continued to concentrate on immigration, absorption and settlement.