1938 & 1950: Two United Israel Appeal Posters
by Leslie Hossack
Karen Hayesod Sows, The Hebrew People Reap
1938 United Israel Appeal Poster by Otte Wallish, Tel Aviv 2011
Above: 1938 United Israel Appeal poster, designed by Otte Wallish, titled: Karen Hayesod Sows, The Hebrew People Reap
Below: 1950 United Israel Appeal poster, designed by Otte Wallish & Rudolph Sidner, titled: One Million in Israel, On to the Second Million
One Million in Israel, On to the Second Million
1950 United Israel Appeal Poster by Wallish & Sidner, Tel Aviv 2011
photographs © Leslie Hossack
Both Otte Wallish (1938) and Rudolph Sidner (1945) designed posters for the United Israel Appeal. In 1950, they teamed up to design the poster shown here. (Please click on the pictures above to see the details of their art work.)
These images are part of my series of photographs featuring posters displayed at Ben Gurion International Airport, in the exhibition: 90 Years of Vision, Keren Hayesod Posters, 1920 – 2010. Curated by David Tartakover, the colourful collection of over 30 vintage posters provides a fascinating glimpse into Israel’s history, from the time of the British Mandate in Palestine to the present day.
Since 1920, Keren Hayesod (the United Israel Appeal, Foundation Fund) has been involved in Israel’s growth. It was founded in London as the fundraising arm of the Zionist movement, and in 1926 the headquarters was moved to Jerusalem.
Initially, Keren Hayesod financed activities relating to immigration and absorption, settlement, defense, development of water resources and public works. It also aided major enterprises such as the Palestine Electric Company and the Palestine Potash Company at the Dead Sea. When Israel gained its independence in 1948, many functions handled by Keren Hayesod were transferred to the Jewish Agency, and Keren Hayesod continued to concentrate on immigration, absorption and settlement.