1952 & 1953: Two United Israel Appeal Posters
by Leslie Hossack
Welcome to Israel
1952 United Israel Appeal Poster by George Him & Jan Lewitt, Tel Aviv 2011
Above: 1952 United Israel Appeal poster, designed by George Him & Jan Lewitt, titled: Welcome to Israel, Keren Hayesod, United Israel Campaign
Below: 1953 United Israel Appeal poster, designed by Abram Games, titled: Conquering the Wasteland
Conquering the Wasteland
1953 United Israel Appeal Poster by Abram Games, Tel Aviv 2011
photographs © Leslie Hossack
Abram Games and George Him & Jan Lewitt all designed posters for the United Israel Appeal. Please click on the pictures above to see the details of their art work.
These images are part of my series of photographs featuring posters displayed at Ben Gurion International Airport, in the exhibition: 90 Years of Vision, Keren Hayesod Posters, 1920 – 2010. Curated by David Tartakover, the colourful collection of over 30 vintage posters provides a fascinating glimpse into Israel’s history, from the time of the British Mandate in Palestine to the present day.
Since 1920, Keren Hayesod (the United Israel Appeal, Foundation Fund) has been involved in Israel’s growth. It was founded in London as the fundraising arm of the Zionist movement, and in 1926 the headquarters was moved to Jerusalem.
Initially, Keren Hayesod financed activities relating to immigration and absorption, settlement, defense, development of water resources and public works. It also aided major enterprises such as the Palestine Electric Company and the Palestine Potash Company at the Dead Sea. When Israel gained its independence in 1948, many functions handled by Keren Hayesod were transferred to the Jewish Agency, and Keren Hayesod continued to concentrate on immigration, absorption and settlement.